Social Media in Health Care

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field. Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical