Social-Cultural Anthropology

Effective communication with the African society in the field of missions, church planting, and social development work has been and continues to be a great challenge, particularly to people from western cultural and language orientation. Africans are a "we" rather than "I" and a "depended on" rather than "independent of" society. The worldview of a traditional African in terms of society, relationships, and communication is communal. Certainly, the African perception of communalism affects how