Shopping for Good

Where public policy fails, can consumer choices lead the way to more ethical and sustainable production practices? “Buy local,” “buy green,” “buy organic,” “fair trade”—how effective has the ethical consumption movement been in changing market behavior? Can consumers create fair and sustainable supply chains by shopping selectively? Dara O'Rourke, the activist-scholar who first broke the news about Nike's sweatshops in the 1990s, considers the promise of ethical consumption—the idea that individ