Semiotics and Verbal Texts

This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.  This coverage positions the crisis as ha