Sebastian Masuda

This book is the first biographical account of Sebastian Masuda written in English. Sebastian Masuda is a Japanese creator and artist who is globally known as the king of Japanese “Kawaii” (cute) subculture which originated in Harajuku. His continuous pursuit of the concept of kawaii is his lifetime passion and mission, and his work is always characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and