Schuster's & Gimbels

A nostalgic journey into the life of these Wisconsin shopping meccas—including photos and illustrations. For well over a century, Milwaukee shoppers have had Gimbels or Schuster’s in their lives. Even if they didn’t crave sewing notions or prize-winning apple pies, they were watching holiday parades wind by, tuning in for Billie the Brownie’s radio updates, or losing themselves in front of one of the department stores’ fabulous window displays. Not only were they magical places to shop but also