SAP S/4HANA Embedded Analytics

Imagine you are a business user, consultant, or developer about to enter an SAP S/4HANA implementation project. You are well-versed with SAP’s product portfolio and you know that the preferred reporting option in S/4HANA is embedded analytics. But what exactly is embedded analytics? And how can it be implemented? And who can do it: a business user, a functional consultant specialized in financial or logistics processes? Or does a business intelligence expert or a programmer need to be involved?