Role of Language and Corporate Communication in Greater China

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.  The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Pra