Rock On

How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: • Dressed up as a member of Kiss every Halloween • Memorized Led Zeppelin IV at age ten • Fronted a lip-sync band in junior high • Worked as a college DJ while he was a college drop-out In his outrageous memoir, McSweeney's contributor Kennedy chronicles his misadventures at a major record label. Wheth