Rhetoric at the Non-Substantialistic Turn

Rhetoric at the Non-Substantialistic Turn: The East-West Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches. Based on the Field-Being philosophy founded by Lik Kuen Tong, this theory gives an account of the ontological foundations of both kinds of rhetoric. Beginning with an exposition of the nature of Field-Being rhetoric as Eastern and Western, this book presents chapters on Eastern and Western rhetoric over history as power, ethics, art, creativity,