Revival: The Psychology of Persuasion (1920)

In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of f