Rethinking Psychology

Can subliminal messages motivate behaviour? Can you train your brain to increase your intelligence? Does parenting style affect personality? Psychologists and non-psychologists looking to understand human behaviour and cognition are forced to contend with a number of complexities unique to the field. Not least amongst these is the fact that psychology lacks the superficially attractive precision of theories in the hard sciences. It is inevitable, then, that non-psychologists are susceptible to n