Research Handbook on Social Influence

This timely Research Handbook provides an in-depth exploration of the scholarly understanding of social influence. Expanding on classic characterisations and themes such as conformity, majority and minority persuasion, compliance and authority, this book examines how people exert and react to social influence in dynamic interpersonal and group settings. Bringing together a diverse team of global experts, the Research Handbook reviews how research in the field has historically developed, assesses