Refashioning Muslims

Refashioning Muslims explores the self-presentations and daily performances of young, bourgeois, fashion-conscious Muslim female entrepreneurs who emerged as new social actors in fields of fashion, leisure, charity and the family during the 2010s. It examines how these “Muslim fashionistas” significantly bolster governmental capacity to build public consent by projecting images of successful entrepreneurs, benevolent philanthropists and ideal mothers. However, their performances entail moments o