Rebranding North Korea

“Everything for the people, everything according to the people!” —Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This shift has led to notable advancements in production and the quality of visual media, teaching North Koreans the “language” of consumerism and new methods of consumption. In Rebranding North Korea, Immanuel Kim delves into the implications of a thoroughly modernized North Korea for its citizens and