Reaching a Global Online Audience

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations,much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture,and search system. Along the way, we'lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of