Publicize your Book!

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.   This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networkingDefining a target readershipCreating pitches for talk showsGetting media coverageUtilizing the Internet and other outletsPreparing for interviews and toursHiring an independent public