Psychology of Food Choice, The

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together insights from a number of sub-disciplines within psychology and related discplines, in terms of what they can tell us about the influence on human food cho