Principles of Behavior (9th ed.)

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the author summarizes the key conversations in the field, bringing the content to life using humorous and engaging language. The text’s tried-and-true pedagogy makes the content as clear as possible without oversimplifying the concepts. Key features of this book include: Study objectives, key t