Preaching to Head and Heart

Preachers have long been faced with two options. On the one hand they can appeal to their congregations' intellects, teaching them the substance of the faith from the pulpit. On the other they can seek to stir their hearers' emotions, wooing or warning them with the gospel. Usually we reserve these two forms of preaching for different tasks or audiences. If you are preaching an evangelistic message to the unchurned, then your preaching style will draw more heavily on the emotional aspects. If yo