Pragmatics and Translation

This chapter explores how three cookbook writers talk about crafting “the verbal ingredients of a well-written recipe” as well as of themselves as translators of cooking actions and expertise. The analysis shows how in their metalinguistic comments the writers articulate pragmatic rules, including the canonical Gricean Maxims of providing enough information without overwhelming the reader and being honest and clear in their instructions. It also shows how in the process of translating expertise,