Polling UnPacked

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since.   Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all?   Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to b