Phraseological Substitutions in Newspaper Headlines

The major purpose of newspaper headlines is to trigger the reader’s interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the reception of substitutions like More than Meats the Eye . It develops an empirical methodology for investigating the complex cognitive processes involved, using a large sample of authentic examples for illustr