Persuasion in Clinical Practice

By the end of this book you are going to be part of an exclusive group. The skill-sets you are about to learn will help you become one of a select few who can, time and time again, help people make changes in any clinical encounter.A" Persuading and influencing are most effective as cooperative ventures that recognise the needs and wishes a person already has, but feels unable or disempowered to decide or act upon. Persuasion in Clinical Practice aims to improve outcomes for patients by helping