Perspectives of Communication and Communicative Competence

The present book is primarily intended to serve as a textbook of ‘Communication' for the students of the professional courses like MBA, MSW, Journalism, Language Teaching etc. However, as communication is becoming an applied branch of many other subjects like Linguistics, Library Science, Sociology of Communication, Anthropology,Marketing Communication, Organizational Communication etc, this book will be immensely useful for the students and teachers alike in their subjects. The first part of th