Performing Metaphoric Creativity across Modes and Contexts

Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar ‘non-western’ cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that ‘creativity’ relies on an able grasp