Open Minded

A provocative look at the unconscious mind that challenges contemporary perceptions and exposes the indefensible science that fostered them. How much of a role does the unconscious play in our decision making? In Open Minded: Searching for Truth about the Unconscious Mind, authors Ben R. Newell and David R. Shanks would argue: not very much. Behavioral science and public discourse have placed an outsized emphasis on the unconscious mind when it comes to understanding human behavior. Pursuing tra