New Approaches to Language Attitudes in the Hispanic and Lusophone World

As an area of inquiry, the study of language attitudes has been developed over the last 70 years. Central to the field has been the work of Joshua A. Fishman, who provided not only the theoretical underpinning of the field, but also contributed a variety of techniques and approaches that are still in use by today’s scholars. In the present paper I take the opportunity to examine some of Fishman’s and others’ groundwork that provided the foundation of this field of inquiry. Subsequently, I add to