Neoliberal Psychology

This provocative monograph defines the elusive concept of neoliberal psychology, focusing on its form, content, and cultural contexts and establishing it as a core feature of modern society. Its cross-cultural analysis examines the reality of neoliberal psychology in the globalized world, asserting that neoliberalism influences individuals’ sense of self, identity, and—regardless of country of origin—concept of nationality. Macro cultural psychological theory opens out neoliberal psychology in i