Navigating the Deepfake Conundrum: A Manager's Roadmap

This book provides a structured roadmap for managers, researchers, and policymakers to navigate the evolving landscape, offering insights into brand perception, financial decision-making, corporate transparency, and governance. Deepfake technology is reshaping industries, raising critical ethical, managerial, and regulatory challenges. Bringing together interdisciplinary research, it blends statistical analysis, structural equation modeling, and bibliometric approaches to explore real-world appl