Mistaking Africa (5th ed.)

For many in the west, the mention of Africa immediately conjures up images of safaris, ferocious animals, sparsely dressed "tribesmen," and impenetrable jungles. Newspaper headlines rarely touch on Africa, but when they do, they often mention authoritarian rule, corruption, genocide, devastating illnesses, or civil war. Advertising, movies, amusement parks, cartoons, and many other corners of society all convey strong mental images of the continent that together form a collective consciousness.