Media, Minorities, and Meaning

This book is an examination of how American mass media, including advertising, presents Otherness – anyone or anything constructed as different from an established norm – in terms of gender, race, sex, disabilities, and other markers of difference. Using a mythological lens, the book looks below the surface of media content to explore the psychological, social, and economic underpinnings of a system of beliefs that result in prejudice, discrimination, and oppression. Designed to raise awareness