Media Audience Research

Throughout the world, though particularly in industrialized nations, people usually expend a massive amount of time with several forms of media, often more time than they spend at work or school or in face to face communication. Within a single generation, homes have become media-rich, with multiple televisions, radios, games machines, computers, music systems and telephones, these typically shifting from household possessions to personal possessions, accompanying us wherever we go. In our every