Mastering Decline

Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets - markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is not impossible for companies to survive and make profits. In this book, a former management consultant and current CEO of a company that survived decline in its market provides practical and ha