Master of the Ceremonies

How would it feel to be the creative mastermind behind some of the world's greatest public spectaculars? No-one will forget the beauty of Barcelona's archer lighting the Olympic flame with a burning arrow or the sheer drama of Cathy Freeman igniting the Olympic torch in Sydney. But what about the unseen and unheard about dramas behind the openings? Ric Birch knows intimately the highs and lows of producing and directing many of the world's most watched and acclaimed ceremonies. The success of Ri