Making JFK Matter

In Making JFK Matter, Paul Santa Cruz examines how popular memory of John F. Kennedy has been used politically by various interest groups, primarily the city of Dallas, Lyndon Johnson, and Robert Kennedy, as well as how the memory of Kennedy has been portrayed in various museums. Santa Cruz argues that we have memorialized JFK not simply out of love for him or admiration for the ideals he embodied, but because invoking his name carries legitimacy and power. Memory can be employed to accomplish p