Lost in a Gallup

This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. "W. Joseph Campbell's work always opens my eyes, challenging assumptions the world has turned into facts. Whenever I get a chance to read Campbell's work, I seize it."—Jake Tapper, CNN anchor Lost in a Gallup tells the story of polling flops and failures in president