Linguistic Landscape in the Spanish-speaking World

The Hispanic linguistic landscape of Milan, which reflects the consistent presence of a Latin American community, has been studied from the viewpoint of an emerging multilingualism, linked to the negotiation of space, language and identities in different multi-ethnic neighbourhoods. This study explores, in particular, the act of naming, i.e. the choice of a name for restaurants and other commercial enterprises, in which social memories and lived experiences are involved. Different linguistic and