Intercultural Interactions in Business and Management
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Description
Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global