Insights from Visitor Studies

Insights from Visitor Studies: A purpose-oriented model for museums provides a systematic overview of the value of visitor studies and, for the first time in English, a comprehensive overview of the development of visitor studies in mainland China. This book emphasizes the importance of approaching visitor studies with a focus on purpose-oriented way and introduces the PSD model based on it. Zhao suggests that when museums aim to use the results of visitor research to gain support, or when they