Influencer Discourse

Since the Middle Ages, confession has been one of the ‘most highly valued techniques for producing truth’ (Foucault 1978). While confessional monologues have been researched in reality TV discourse (Lorenzo-Dus 2009; Tolson 2006), the communicative potential of confessional talk for Social Media Influencers has been largely underexplored. This chapter aims to fill this gap by exploring confession as a distinct genre in the communicative repertoire of lifestyle and beauty YouTubers. In this regar