Influence in 30 Minutes

Influence ...in 30 minutes is your guide to quickly understanding the important lessons on influencing human behavior covered in the best seller, Influence: The Psychology of Persuasion. In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini uses decades of research and experiments to offer insight into the psychology of human decision-making, and the world of influence and persuasion. In Influence, Cialdini reveals invaluable tools for everyone from consumers to professional salespe