Identity Capitalists

Nancy Leong reveals how powerful people and institutions use diversity to their own advantage and how the rest of us can respond—and do better. Why do people accused of racism defend themselves by pointing to their black friends? Why do men accused of sexism inevitably talk about how they love their wife and daughters? Why do colleges and corporations alike photoshop people of color into their websites and promotional materials? And why do companies selling everything from cereal to sneakers go