How to Win an Election

The 2019 Australian election produced a surprise result showing, not for the first time, that every election is there for the winning—including the next one. Labor's surprise loss in 2019, like the Liberal and National parties' defeat in the so-called 'unloseable' 1993 election, showed how careful attention to basic political craft can yield big dividends—and how inattention to it can turn apparently certain favourites into losers. With the vast challenges of climate change and social and econom