How to Think Like a Behavior Analyst (2nd ed.)

How to Think Like a Behavior Analyst is a revolutionary resource for understanding complex human behavior and making potentially significant quality-of-life improvements. Practical and clearly written, this second edition addresses basic questions like how behavior analysts work, why specific methods and procedures are used, what alternative "fad" treatments are, and more. The updated text answers 70 frequently asked questions about behavior analysis using an accessible question-and-answer forma