How to Design, Implement, and Analyse a Survey

This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can constrain question design, and how these issues can be effectively resolved. Throughout this engaging yet practical book, Arundel promotes good practices for questionnaire design, sample construction, and surve