How Soon is Now?

One of the most tangible aftershocks of Punk was its urgency to prompt individuals into action. Document your reality: do it yourself. From this, a generation of young men were inspired and, with often zero financial planning or business sense, in a bedroom, garage or shed, labels such as Factory, Rough Trade, Mute, 4AD, Beggars Banquet, Warp, Domino and Creation began, shifting the musical landscape and trading on an ethos and identity no brand consultant would now dare dream of. Musicians were