Household Spending (18th ed.)

Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 18th edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 18th edition is a comparison of spending trends before (2000-06) and after (2006-11) the Great Recession. Widely praised when the first edition appeared in 1991, this unique resource gives yo