Herbert Hoover and the Commodification of Middle-Class America

Herbert Hoover rose from a rudimentary background to establish himself as a self-made millionaire and leading progressive reformer. Until the disaster that hit the nation in 1929, Hoover was known globally as the “Great Humanitarian” who had saved the lives of scores of millions of Europeans and Asians during and following WWI. As Secretary of Commerce through the twenties, the “Great Engineer” constructed, tooled, and fine-tuned the most powerful economy in the world. Hoover was celebrated as a