Hashtags and Trade Marks

This timely book examines the growing importance of hashtags both in online culture and within our digital society. Conducting a comparative analysis of legal strategies within the EU, Germany, and the United States, it aims to ascertain whether a fair balance currently exists between freedom of expression and competition in the treatment of hashtags as trade marks. Nazanin Aslani firstly introduces a novel taxonomy of hashtags, highlighting their multifaceted functions, which goes beyond their